Tag: marketing

Am I a time-waster?

What creates an online time-waster? Some thoughts …

It isn’t nice to be branded a time-waster!

Yet every client who spends time on social media will have been told, at one point or another, that they are a time-waster, some equivalent of “make a booking or get off social media” and stop engaging with ‘us’ here.

I know not every escort passes this judgement, but in dark moments and dark moods, or in the midst of a more disagreeable exchange with the truly nasty people out there on the Internet, it is easy to say … “punters who like using your free-time on social media go away, you are just wasting our time!”

TimeShot

Time-wasting and ‘pre-meeting’ social media connections.

In as much as my social media use can be considered typical, there are several reasons for me to be on Twitter and maintaining some contact (personal message, text and email) with certain escorts. Perhaps the best way to consider this is within ‘stages of connection’. What ‘steps’ are happening in the social media channels.

The first classical marketing stage would be awareness. A prospective client may become aware of an escort through any number of methods, including key websites such as Scarlet Blue, PP, AA and so on. Of course clients will be ‘aware’ faster if they are seeing posts from these sites in their social media feeds, and actually helping with awareness if they are re-posting or commenting on them, and thereby putting them in other people’s social feeds as well. This is especially the case since platforms like Twitter started ‘shadow-banning’ and in other ways hiding the content of Escorts and this industry.

After awareness comes consideration, would I like to meet? Some escorts believe clients should silently observe escort’s social media posts and make this decision by reading content alone – essentially stalk silently but don’t engage. The ‘dialogue’ between social media active clients and social media active escorts however can be part of the consideration process, not only for the ‘prospective client’ that is engaged, but also for others that are observing how Escorts interact with other prospective clients. In all honesty, I have gone ‘cold’ on the idea of meeting certain escorts when I see how they treat prospective clients and their fellow workers within social media channels. Rightly or wrongly, it is the feeling of ‘dodging a bullet’ in the same way workers feel when they avoid what looks like an apparent bad booking when a ‘jerk reveals their colours’ or treats another person badly on social media – it’s a two-way street.

‘Post-meeting’ social media connection.

Things can get even worse once a booking has happened. In the marketing area of post-purchase satisfaction, many clients (and possibly a few escorts as well) are looking for the ‘booking’ to be mentioned in some way. Personal messages, public messages, reviews and many other possible communication options send a signal. A client considering re-booking or becoming a regular may also be looking for cues, feedback and knowing more about the escort. Is there any signal that it was a ‘good booking’?

This can look like ‘time-wasting’ to everyone else not directly involved, and can even look like time-wasting to the escort in question. Public content also has the problem of clashing with straight marketing for new clients and also possibly with other trusted and loyal regulars – this area is a minefield. It may be complicated and need to fit with other requirements, but it shouldn’t be classed as time-wasting.

I don’t think there is an easy answer, but for anyone who thinks clients should ‘be seen and not heard’ and not be active in social media channels, perhaps consider that everyone has different communication needs and a different social interaction and the channels (talking mainly Twitter here) are themselves not meant to be one-sided or ‘out-of-bounds’ for any group in any part of the modern online social world. Although that is changing in this terrible new censorship era we seem to be heading into, where none of us may have a voice on public online channels for much longer if we keep letting politicians and platforms drive us back into the dark ages.

My time is my own to use as I wish and so is yours, if I am a time-waster for you, then don’t let me use your time, but don’t try and classify me for everyone else with a different view of the world, or people who know first-hand that I am not wasting their time. Just choose to use your time somewhere else. Un-following, blocking and muting would seem far better than insulting people online, just because your use and social media approach is different to someone else’s experience.

It isn’t you I’m saying this too anyway, as that audience probably wouldn’t have made it here to the end of the article anyway – or had already blocked me a long time ago. Your thoughts and experiences are most welcome.

Xx SP 9 March 2017 (article updated on 7 May 2017 and again on 6 May 2018).

OMG Escort Rates

One client’s perspective on escort rates – yes I went there!

Don’t talk about rates! Pay what is asked!

These are the two golden rules of rates when it comes to clients and escorts. Don’t talk about rates, don’t talk about rates, don’t talk about rates! Pay what is asked or walk away!

So why, in only my second blog article, am I tackling possibly the most controversial topic of all? Plus why did I come back on 3 May 2017 and again on 6 May 2018, and add some additional edits to this article? Am I crazy?

MoneyRates

Rates from one clients perspective.

Perhaps the third rule is ‘don’t discuss what role rates play’ in the escort and client dynamic and client’s decision making process. Now here is some territory that perhaps isn’t that well understood, because we never really talk about it. So remembering that this is only my perspective, here we go …

Why does an escort charge a certain rate?

At some level this is market forces at work, the same as almost any service industry, but with some major differences. A client normally doesn’t know, and shouldn’t know the basis of an individual escort’s rate decisions. Maybe the escort only wants a certain volume of bookings and lifts their price to reduce quantity, as a result maximising their earning potential from a lower volume approach. Maybe it is the opposite, and rates are lower to maximise the quantity of bookings and win new clients in a full-time, higher volume approach. That decision is private and largely secret and there are many personal factors involved.

There are a huge number of personal and business reasons for choosing a particular set of rates and that is entirely up to the escort – end of discussion. Something many clients (a couple of my own very early mistakes included) take some time to learn. As a client, when you would like to see a particular escort, and feel that their rate is higher than your payment comfort level – walk away – seriously, walk away … it is the only option. Almost no discussion past this point ever ends well.

Why does a client choose to book at certain rate(s)?

Again this is private for many of the same reasons: volume, personal finances, preferred booking format (duration and type) and again a host of other private reasons. So all I can speak to is my own experience. Over time I have settled into a preferred booking type (duration) that I mix around a little for both new experiences and some variety. I also have a preferred pricing rate, or more accurately a pricing range, that again I play around with from time to time. I am fairly comfortable with where I fit, and the type of escorts that I generally like to see.

The reason for the ‘format’ preference is that it works best for my personality, desires and comfort within a booking. The reason for the rate-range is that it is where most of the escorts I see regularly price their service. Purchasing comfort, and after a while a sense of fairness and loyalty, as much as anything else, keeps me largely within that preferred rate range.

Everyone’s range and preference is different, and they shouldn’t be shamed, just as every escort’s rate can be different, and they shouldn’t be shamed or questioned either. Both the escort’s pricing decisions and the client’s buying decisions should be respected – where they match bookings should occur, and where they don’t match, bookings should not occur. It’s pretty simple at that level, when we keep entitlement, jealousy, competitiveness and other comparisons out of the mix and decision process.

What are the signals given by rate choices?

There are however many signals given to prospective clients by selecting certain rates and rate structures. I say prospective clients, because rates are part of the escort’s ‘marketing mix’ before a client has seen that escort. After the first meeting, the price may be a future barrier or incentive to re-booking, but it isn’t simply about first-booking marketing any more. For prospective clients, the time lengths and booking selections on offer and their price differences ‘say something’ about the escort, their preferences and ‘booking type’ fit. Here are a couple of over-simplified examples.

If an escort has a reducing scale for longer bookings it tends to signal a preference for longer dates (compared to more hours being on the same unchanging hourly rate). If a dinner booking is significantly less than the same number of hours for a comparable straight booking, then it would seem to signal that dinner bookings are a preferred, or at least enjoyed booking type (especially if the escort says as much and talks about food and dining in their profile). If overnight and weekend rates have a significant reduction on the base hourly rate, then once again a signal is sent. This may not be true or even the deliberate intention of the escort, but it is the signal that is sent to a potential first time client in any case. These pricing signals combine with photos, bios, social media and other elements in the client’s selection of who they are going to try and book.

Value and cost, or if you prefer, the apparent hierarchy of escort rates?

This is possibly where most of the angst about rates comes from – what is an escort worth? How do they compare? What does a higher rate buy? I don’t like or even agree with any of these questions for the following reasons that I hope are obvious.

The escort-client booking is almost unique compared to most other financial transactions. The difference between a good experience and a bad experience is as far apart as any service can be. A client can spend the same amount of money with two escorts and have, in one case the best experience of their life, and in the other case an experience they would wish to forget – one is priceless, the other (at best) is a waste of money. For an escort, the gulf between good and bad is even more profound – it is the enormous gap between an enjoyable connection and putting their life at risk – the full range of possibilities that exist in human interaction, one is relatively easy money and the other is not worth any amount of money.

Put another way, one extreme asks the question – why wouldn’t everyone want to do this as a profession? The other extreme – why would anyone do this with such great potential risk attached? This dialogue leads into perceptions, society, bad clients, good clients, sexism and a host of topics for another time (which as at the time of updating this article over a year later, I still haven’t had the courage to tackle that many of these sensitive areas). Within these ranges, talk of ‘is it worth the money’ is almost nonsensical. Personally I have had many experiences that I will never forget and I have also had one or two rare ones, that I wish I had forgotten already – at those extremes, the value for money conversation makes no sense at all.

An escort is worth far more than their rate.

The range of experience and quality has very little to do with pricing and rate. It also varies enormously between one encounter where there is a good connection and another encounter where the client and escort simply don’t ‘click’. Depending upon needs, connection and a host of non-monetary ‘compatibility’ elements, the connection between escort and client is largely independent of rate. My experiences do not correlate at all with rate. I have had mind-blowing bookings with ‘lower-rate’ escorts and not-so-great ones with ‘higher-rate’ escorts. Really after the booking is made, a client should try and forget the rate and enjoy the ‘date’ as by that point, the amount spent has lost any relevance on the experience. The trick is finding where the balance lies and then sticking with it as much as possible – specifically the dynamic of ‘regulars’ (a topic I covered after this initial article, looking at rates and the impact on maintaining ongoing ‘regular’ client-escort connections).

So an escort chooses their rate as an earning and business decision, it is not a reflection of their value – any quality escort is ‘worth’ so much more than their ‘rate’. An escort is selling a service, provided personally for a set time – they are not selling themselves and as a result the rate is their pricing on the value of their service, it is not their personal value.

For a client, their spending rate is also a capacity and personal decision, it should not be seen as stating or inferring value and a good client knows that they are getting more than their money is worth, and for that reason, clients should ‘add value’ to the date. Clients should ‘bring additional value’ with manners, a nice environment, being at our best (attire, hygiene, cleanliness, sober and in a good frame-of-mind) and anything else that shows real value for another human being’s time, where money does not. Clients who think about ‘giving more than their money’ are generally going to get a far better experience, and the value and enjoyment is increased for both the client and escort alike.

More to say?

I had hoped to get into regulars, rate changes, discounting, gifts and other connected topics, but this is already too long an article, so more another day. A little of this was added later under ‘Discounts, promos and rates’ if you are interested in that follow up article. Obviously I am interested in your comments and thoughts. This is only my view, so please don’t get into heated debate. I am only speaking for myself and my experience, not for every client and certainly not for escorts – please add your perspective here in comments if you want or through discussion on Twitter.

Thanks so much for your readership!

Xx SP 7 March 2017 (article updated 3 May 2017 and again when republished on 6 May 2018).